Actually a lot of what makes our judgements about behaviors salient is precisely what we think about their internal state. We're more likely to forgive someone who seems truly remorseful over someone who takes unrepentant pleasure in killing.

Just taking the action in isolation is not enough, we need to make judgements about how likely the person is to do the same or worse actions again. Uber's management has, through their actions, revealed something about their mental states--you'd be wrong to disregard this information.