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> I like and use Safeway, but I would hardly fault them if they carried something I didn't thoroughly check out if it turned out to be a shitty brand.

Isn't it much easier for Safeway to answer the question, "Are we buying these earphones from Apple?" than it is for a shopper to answer, "Are these genuine Apple earphones"?

> It's not a platform's job to do your research for you

A platform can choose to do whatever job it wants. If Platform A sells significant fewer counterfeit goods than Platform B then customers will prefer Platform A.



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