No, I think Rust still does this uniquely in a way that isn't available with a GC language. Imagine the following design (assume fd is a UDP socket or something, and so each read returns a complete message):

    char buf[1024];
    while (read(fd, buf, 1024)) {
        messages.push_back(deserialize(buf));
    }

    for (message: messages) {
        print(message);
    }

Garbage collection will keep buf alive, but won't guarantee that buf isn't being mutated while it's alive. Rust's ownership system will guarantee that. In Rust, the read() function would require a mutable (i.e., unique) reference to the buffer, and serde's deserialization function also requires a reference to the buffer, preventing read() from being callable while the deserialized objects continue to exist.

I think doing reader/writer refcounting at runtime is hard because this is a case where there's nothing reasonable to do at runtime if you have incompatible references. At best you can do copy-on-write, but then you silently lose the zero-copy performance. You really want a compile-time error saying "You structured this code wrong, go redesign it or add some copies."

I think the point here is that the source data might be mutated, without you touching the deserialized struct. Rust prevents that from becoming a problem.

In addition to geofft's mention of mutability, you also couldn't do this safely in other languages without allocating. Garbage-collected languages tend to keep GC-able objects on the heap, not the stack. This serde feature allows you to allocate an array on the stack, deserialize from it into a structure on the stack that references the array, and never allocate anything on the heap.

Rust does the inverse- it doesn't extend the lifetime of the input data, it restricts the lifetime of the output struct.

But Rust doesn't have garbage collection, which is why this is interesting in the first place. :P And being able to statically rule out any spurious copies/alloctions (the "zero-copy" bit) while guaranteeing safe pointer usage (especially for string data) is something that Rust is very good at.

I think the uniquely Rust bit is the memory efficiency. Instead of allocating memory for the raw data and the deserialized memory, you can simply reference the raw data directly through a typed variable, if I read this correctly. I'd assume a garbage collector does really help with this kind of efficiency. The cost here is compile time, but for performance critical code, it might well be a good trade off.