> You put effort into something, your satisfaction goes up.
I enjoy menu planning, shopping, and cooking more than most people.
OTOH, I also enjoy ballroom dancing, and a variety of other non-cooking hobbies. Sometimes, I want to devote lots of time to cooking. Sometime, I want good food at home with the care I (or my wife) puts into cooking without the rest of the organizational and planning overhead. Blue Apron excels at the latter case. It's more packaging than I'd prefer, and than I need for the use case because I have a pantry well stocked with basic essentials (which is where the worst of Blue Apron's packaging excess tends to be), but for something that works in a diverse market and without gotchas, I see why they do it.
I enjoy menu planning, shopping, and cooking more than most people.
OTOH, I also enjoy ballroom dancing, and a variety of other non-cooking hobbies. Sometimes, I want to devote lots of time to cooking. Sometime, I want good food at home with the care I (or my wife) puts into cooking without the rest of the organizational and planning overhead. Blue Apron excels at the latter case. It's more packaging than I'd prefer, and than I need for the use case because I have a pantry well stocked with basic essentials (which is where the worst of Blue Apron's packaging excess tends to be), but for something that works in a diverse market and without gotchas, I see why they do it.