The idea I had is to let users monetize their own data, as in by default there are no ads or tracking, but if you choose you can turn them on and get paid to do so (and the site takes a percentage of that money). It could easily grow into a platform for users to monetize and sell other types of content that they create too, like photos, videos, stories, etc.
That's very interesting, but obviously very difficult to bootstrap. As long as it didn't, in any way, impact the UX of anyone else on the platform, it could fit in and be workable. I guess working out those details is the difficult part, and I've chosen to go with a simpler approach.
