I think the difference is that I can understand what Veotag is in about 2 seconds, and I am still trying to figure you what Juwo is after really reading about it and thinking about it, and I did that only because I was asked to check it out.
More features does not a better product make. More importantly, you can have 100x times Veotag's features, but it won't matter unless you can make people understand, instantly what your product is.
Now I imagine I'm a random stranger on the internet stumbling across your site. You really have less than 5 seconds of time before I click off back to YouTube or something. I just don't have that much attention.
I really don't know how you would explain it, because I don't understand what your product is. Whatever your explanation is, it needs to be clear and concise, e.g. "Juwo is the easiest way to organize and share your recordings."
The location of the diagrams on your website is the least of its problems - it is almost irrelevant. I would suggest first getting rid of about 90+% of the text on your frontpage.
The new design is a huge improvement, but (and I know this is harsh) only because the old one was so poor. There are still a lot of problems with the page. Right now your homepage looks like (well, it IS) a manual. It needs to look like a brochure. Put your manual somewhere else.
Paul Graham's suggestion to take a look at wufoo.com is a great one. That's one of the best homepages you can find on the net. Simplify simplify simplify and reduce reduce reduce.
More features does not a better product make. More importantly, you can have 100x times Veotag's features, but it won't matter unless you can make people understand, instantly what your product is.
Now I imagine I'm a random stranger on the internet stumbling across your site. You really have less than 5 seconds of time before I click off back to YouTube or something. I just don't have that much attention.