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> the online market is under 10% and people like to shop in person

No, they really don't ...

Consumers Are Now Doing Most of Their Shopping Online, June 8, 2016.

http://fortune.com/2016/06/08/online-shopping-increases/

> you are underestimating how quickly those things can turn around in a massive company with tens of thousands of people working on the problem

I know exactly how an aging, entrenched bureaucracy rewarded for in store sales will react to a new online bolt-on that will "steal" their sales. Ongoing sabotage that cripples the upstart. Very few companies can make transitions like this where a new part of the company must cannibalize the old. Walmart has shown no evidence of even recognizing the kind of transformation they need to make.



This article says nothing to that regard.

>The survey, now in its fifth year, polled more than 5,000 consumers who make at least two online purchases in a three-month period. According to results, shoppers now make 51% of their purchases online, compared to 48% in 2015 and 47% in 2014.

1. They're only polling people who make online purchases.

2. Not sure how the 51% figure is computed.




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