Thanks, I understand that Kindle is a different standard. I have a Kindle reader app on my iPad, but not an actual Kindle app, so I'm wondering: does the Kindle allow authors to control fonts?
Every book I've purchased on the Kindle shows up in exactly the same font, and likewise for any documents that I email to my Kindle. If the Kindle hardware supports multiple font faces (aside from italic or bold face variants), I haven't seen any evidence of it.
Fortunately for me, I like the Kindle's font, so I don't consider it an issue for the type of reading for which I use the device.
Basically, Apple is doing exactly what Microsoft did with their early versions of IE6, where they rendered web pages differently than the others out there. They're ignoring a tag that's part of a standard because they think it looks better.
It isn't like you can say font=comic sans in an ePub book and expect it to take effect. What they're doing though is disallowing the setting of font families for certain types of tags.