> They could also increase the online price (for websites they own) to be the same as the in-store price.
That seems like the wrong way around. If you're in a store, and checking Amazon, Amazon would want you to think the product is cheaper on Amazon, so you don't buy it from the store you're in.
This is a technology to be deployed in Amazon's brick-and-mortar stores, which used to be an oxymoron in the past but is increasingly no longer the case.
That seems like the wrong way around. If you're in a store, and checking Amazon, Amazon would want you to think the product is cheaper on Amazon, so you don't buy it from the store you're in.