To be fair, your “basic privacy rights” have nothing to do with this, it's about simplifying Google's efforts to sell services (which weren't actually effected by this anyway, but perception is a different thing than reality) to enterprise customers.
As the founder and CTO of Blekko search engine, one would imagine that you would be familiar with Google's personalized advertising policies: https://support.google.com/adwordspolicy/answer/143465?hl=en (Found through a quick Google search)