Say what you want about his ego, but this article will stick.
When some biz guy or PM has his back against the wall with a horrible, failing project that just won't work, calling in the 1k an hour iPhone guy won't sound like a bad idea.
Assuming 1K per hour iPhone guy is willing to take on your failing horrible project.... which of course he may since 1k per hour iPhone guy probably doesn't get a lot of contracts anyway... :)
When some biz guy or PM has his back against the wall with a horrible, failing project that just won't work, calling in the 1k an hour iPhone guy won't sound like a bad idea.