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As a designer, Helvetica Neue (even without italics) is a huge step in the right aesthetic direction. His original point was not so much about the font, but about the platform. He lays the groundwork, showing that the platform was higher resolution and therefore it made more sense for a font that displayed better at higher resolutions to be used.

I think it's a valid point and a great critique -- how is it contradictory to praise what is praiseworthy and point out what is wrong?



Surely it's like saying "Ford pay so much detail to every part of their cars, it's amazing the level of care put into each and every model"

and later saying "Of course Ford did forget to include wheels on this particular model"


Or maybe "Of course Ford did forget to include tail fins on this particular model".

I don't think I've seen oblique, sans serif type used in an iOS user interface. Content, sure, and Helvetica is there for you, but this is the system user interface font. I think the clarity demanded of the system user interface argues against the subtle change afforded by slanting the font.

Oblique sans serif fonts are generally sort of an apologetic placeholder for: "Here is where I would have used a nice italic font, but my type designer couldn't pull that off in this clean, minimalist font, so please imagine that he did."


> I don't think I've seen oblique, sans serif type used in an iOS user interface.

The system font in OS X (Lucida Grande) doesn't have an italic style either.


"Ford's new engine is incredibly powerful and well designed, but it's missing a low gear setting on the shifter." Might be more apt.

Again, Neue is leaps and bounds ahead of regular old Helvetica. It's a total bonehead move to leave out italics even though most people won't notice it's absence.


Gruber and Apple has perfected the sandwich method.

For Apple, anything negative results in this type of response: positive, negative, positive.

For anything not-Apple, response is: negative, negative, negative.


The contradiction is in praising them for their attention to detail in how that made a feature and then pointing out a problem with the very same feature that can best be described as a lack of attention to detail.


How is that a contradiction? Can't they be both better than others at attention to detail as a general rule while also not being perfect at it?


In general, yes. They might have careful attention to detail in general but show less attention here or there. But in this case, the feature that they're paying such close attention to is the same feature they messed up.




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