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I can't understand what are they doing to not make any profits. They are selling ads. Server resources to exchange the pictures are a minor cost, so where is all that ad money going to?

If they stopped wasting money on development time making their UX even worse, or stupid stuff like Spectacles, or this: https://www.recode.net/2017/6/17/15824222/snapchat-ferris-wh... - maybe they would actually be making profits right now.



They have 1-5K employees. Even if you take a median salary of $40K, that's $40-200M/year. That's just the salaries with no taxes/overhead and no consideration that IT salaries are generally much higher.


Snapchat has 2000 employees roughly. But why?

And why does twitter need 4000 employees?

What do they all do?

edit: n/m. Their job postings are quite telling.

https://www.snap.com/en-US/jobs/

https://www.youtube.com/watch?v=oEli06ID6t8


>They are selling ads.

They do? Where does those ads show up? I've never seen ads on Snapchat, I get the feeling that most people aren't.


They had a "Discover" section at the top of the stories which are essentially sponsored stories companies (like Buzzfeed) pay for.

Now they've changed them and it looks like sponsored snaps appear in between your friend's snaps when you view their stories.




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