Hampton Creek is the makers of "Just Mayo" which is talked about in this article. What isn't said is that they've been on the shelves at Target up until 2 months ago when Target pulled all their products for an unknown reason. Speculation has it that Hellmans was very upset that Just Mayo was disrupting the mayo business and delivered falsified claims to Target trying to get them to pull the products. It's a real slugfest right now.
On another note, Beyond Meat's founder was featured on "How I Built This", a favorite podcast for many HN'ers.
They didn't give free product coupons to customers. They paid contractors to secretly buy. With coupons, atleast customers can try it out and retailers are aware that free products were given out.
On another note, Beyond Meat's founder was featured on "How I Built This", a favorite podcast for many HN'ers.