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What you call 'losers' I call 'my customers'. Why would I want to sell only to people who 'win'? Doing that means scorning perfectly good customers, and very likely perfectly good people.

Just because people aren't as brutally committed as you or I doesn't make them bad people. I would argue that we are the bad people, and they are more likely to be the good. We are driven, ruthless obsessives (well, me, anyway) and that's why we look so saintly to our socioeconomic system, but everyone clawing their way to the top of this heavily-clawed system of business savagery is by definition a lot meaner than the regular person.

And when we triumph, it's on top of a huge pile of nice regular people who couldn't or wouldn't fight as hard or as dirty. And I see that reflected all across society, with a disturbing lack of exceptions.

Love the losers. They're your customers, your userbase, plus it's good business sense. Try HARDER to help the losers, because if you mean to be a winner, you will have to be standing on top of them all, and you had best not be too heavy or unpleasant a burden ;)



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