Google's upside is that the amp website on google is fast while everwhere else it's slower.

Google doesn't want the web to be fast or lean, it incentivizes you to create a fast version to be shown from google while the slow version is shown everywhere else.

Google: fast, everyone else: slow.

And amp positioning and ui display is absolutely a ranking boost.

> everwhere else it's slower.

No, everywhere else it's the normal speed your servers can deliver it to clients. Nothing about AMP is slowing down your normal web page.

The positioning and display are a ranking boost for whoever chooses to implement AMP pages - they are not explicitly targeted at Google services, which is the behavior the EU fined them for.

Anyone who thinks the EU is going to fine Google for AMP is actively avoiding reality at this point.

> No, everywhere else it's the normal speed

Faster and slower are relative terms.

> Nothing about AMP is slowing down your normal web page

Nothing about AMP is making the web faster, which it says it's doing on the project homepage. It's making a fork of the web to be shown on Google that is 'faster'.

I realize you hate AMP and rational discourse is unlikely to change your mind, but here's what their homepage actually says:

> The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.

I think amp in spirit, practice and implementation is an attack on the open web.

I understand how it works and Your arguments so far aren't changing my mind.

Thanks for posting the homepage text, for posterity.

Amp has ads, including AdSense.

https://www.ampproject.org/docs/guides/ads/ads_getting_start...

AMP supports dozens of ad networks, including AdSense. It gives no particular benefit to Google's ads, and it doesn't require any ads.

Except for all the ad networks that don't get approved...

Given the range of ad networks they support, it still gives no particular benefit to Google.