So do a kickstarter and offer a digital token in addition to whatever you claim to be offering, then the funder have a token to sell when they aren't happy or think you will fail to deliver. And I am not sure that is a selling point, "hey you have an immediately transferable token you can sell at floating prices on a secondary market, if or when you feel we won't deliver."
And what justifies these tokens you are offering having such a variable price? They aren't tied to the company equity or actual success of the company, but for your inability to launch when they would become completely valueless, in fact you claim they are a utility transferable for data but why would the price of the product/data being offered fluctuate other than speculation of a blockchain based crypto coin separate having nothing to so with the alleged utility.
This guy is claiming his coin isn't regulated because it is a utility to exchange for a product (that doesn't even exist, and may never exist). The rest of that stuff you mention may fluctuate in price, but its a direct price to the end consumer for the product, not a fluctuating price of a "token" to exchange for those products before they exist, but if that is what you are talking about, buying/selling "things" you can exchange for corn before the corn exists that sounds an awful lot like buying/selling futures contracts which is heavily regulated. Either way you would need to find an example that actually fits the facts.
And what justifies these tokens you are offering having such a variable price? They aren't tied to the company equity or actual success of the company, but for your inability to launch when they would become completely valueless, in fact you claim they are a utility transferable for data but why would the price of the product/data being offered fluctuate other than speculation of a blockchain based crypto coin separate having nothing to so with the alleged utility.