Over-the-top pretentious pseudo-cool! Which means they wrap right around back to cool.

Yes. Everyone knows 'cool' follows pacman rules.

Asteroids did it before Pac-Man.

I love them, mainly because they're a really fun parody of the ridiculousness that their competitors often run (I'm looking at you Axe). They built a character that all at once oozes likability while at the same time pointing out just how stupid the whole idea that using a body-wash will get you laid is.

It may have been a stupid idea, but Axe got hundreds of thousands of prepubescent teenagers using deodorant...their deodorant. And men tend to stick with a brand once they are comfortable with it.

You would think so, but I did actually try it, partially to see if I would get me the attentions of girls.

But I did wait till it was on sale...