The difference though is that Ask a Ninja isn't an advertisement supporting a product. They tried to take it and turn it into a product, which we all know commercializing anything with growing popularity has a very high potential to take away the very appeal that made it popular in the first place.

If they intend to make this more than just a stunt, this needs to be a first step in a major campaign that will include lots of new ideas and tactics to keep it fresh. Hopefully W+K is headed in the right direction and they will keep us entertained and deliver some ROI for Old Spice.