There is of course a paradox (albeit not a true one) when a sales person tries to act like an expert advisor. Prospective customers know he/she is a salesperson, so acting like an expert advisor may come across as phony.
> "Your opening proposition in the introduction should be a broad strategic interpretation of your more detailed product offer"
Right. It's exactly what makes you think, Huh? What on earth is their product? I see websites like that every day and I get annoyed. They show you a very general strategic message on the home page even though they are a one product company. I'm so grateful that startups do not follow this dated trick.
> "Your opening proposition in the introduction should be a broad strategic interpretation of your more detailed product offer"
Right. It's exactly what makes you think, Huh? What on earth is their product? I see websites like that every day and I get annoyed. They show you a very general strategic message on the home page even though they are a one product company. I'm so grateful that startups do not follow this dated trick.