I'm loving this new advertising strategy, but I'm still not going to buy this pr... | Hacker News

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foomarks on July 15, 2010 | parent | context | favorite | on: How the Old Spice Videos Are Being Made

I'm loving this new advertising strategy, but I'm still not going to buy this product. They've done a great job of making more people aware of the product, but I can't shake the image of my grandfather when I think of Old Spice! (which is not a bad thing, I just don't want to smell like grandfather!)

chadgeidel on July 15, 2010 | [–]

Actually I've always associated the "new" Old Spice scent with overdone cheap (male) perfume - like that Axe Body spray and others usually used in copious amounts by teenagers/20somethings.

Also, you are on my lawn.

unexpected on July 15, 2010 | [–]

The classic old spice body wash is awesome - really. Have had many chicks as me what it is.

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