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rb808
on Oct 15, 2017
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The trouble with text-only email
They could send a personalized mail every year saying - "if you still want to continue to receive these mails", click here.
jordanlev
on Oct 15, 2017
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The conclusion of the article states that this is what they did.
dingo_bat
on Oct 16, 2017
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I don't know why this wasn't the first option instead of tracking users without permission? This seems easier to implement, privacy-aware and even seems to more explicitly indicate the users intent to keep receiving emails.
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