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I don't know how much research has been done on the subject,but personally I don't mind ads in general,I mind ads that target (stalk) me and intrusive ads.

I can tolerate ads that target the page content or random ads just fine.



> I don't know how much research has been done on the subject,but personally I don't mind ads in general,I mind ads that target (stalk) me and intrusive ads.

That used to be my position. I think I still don't mind honest-to-goodness advertising: this product/vendor exists and has these features. I actually do still see this kind of ad on sites connected to electrical engineering; presumably other competitive technical product areas like photography or scientific/industrial equipment have it too. But the more I've experienced the dissonance of being hit with bursts of mainstream advertising after moving to a generally lower-advertising lifestyle (ad blockers/NoScript, cord-cutting, more judicious selection of news sources, etc.), the more distinctly I've felt the reality that we're almost a century into the general trend of "advertising" being a euphemism for psychosocial manipulation. In other words, modern advertising is for-profit propaganda. In my view, it's not enough for the media of advertising to be more passive. The technology is amplifying it, but the overall strategy is what's fundamentally exploitative. Many people think that merely by being cynical about this, they're immunizing themselves. It's tempting to think that if you study the techniques and make snarky remarks like, say, "oh, look how cool this Lexus is; if I buy it that means I'm powerful and important", then you've somehow defeated it. Make no mistake: that's just another strand in the web. The idea that the advertiser wants to push is still being normalized in your mind, even through the filter of irony.

I don't intend to be alarmist here. Humanity has just about survived a century of this crap, after all. Life goes on. Revolutions, both figurative and literal, haven't been rendered obsolete by the sheer marketing budgets of incumbents. But I think we have evolved a warped view of what qualifies as normal, honest communication.




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