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Pretty mich every car company makes a high end sports car. This isn’t a pivot, this is establishing Tesla as a car company with a range of cars rather than just 1 or 2 that are very similar. Product diversification is a good thing for companies that make physical products. The manufacturing process and higher margins on this will likely fund new developments that will trickle down to the less expensive models.


Also I think the sports car helps solve problems. You can spend a little more on a solution, then figure out how to do it cheaper on the next generation family sedans. Even decide if that’s just the wrong approach due to maintenance headaches.




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