Yep, great book to read. Read it and you will see that:
- You can't just take incumbents out of the market at will, there are some external conditions that must be right;
- Not every niche is the same, you must get the correct one;
- That is a completely inverted way to think about the problem. You first innovate (or lay plans to do so), then you start looking for niches your innovation fits.
If somebody really wants to try to apply "The Innovator's Dilemma" disruption onto Google, it's not a bad idea to look at posts asking "and how do you expect to monetize this?" on this thread, and try to answer that question.
- You can't just take incumbents out of the market at will, there are some external conditions that must be right;
- Not every niche is the same, you must get the correct one;
- That is a completely inverted way to think about the problem. You first innovate (or lay plans to do so), then you start looking for niches your innovation fits.
If somebody really wants to try to apply "The Innovator's Dilemma" disruption onto Google, it's not a bad idea to look at posts asking "and how do you expect to monetize this?" on this thread, and try to answer that question.