Okay, I'm very impressed. I work at a financial research company so I approached this with a very skeptical eye and was worried that this was going to be "The Idiots Guide to Index Investing" where it just pushed advice without explaining what the methodology was, all wrapped up in some Web 2.0 gradients and rounded corners.
What I found, I'm happy to report, was a lot of technical depth just underneath the surface. When it told me to consider investing in Real Estate, I first scoffed and then clicked the "why this model portfolio?" link and saw all the reasoning, complete with references to original sources.
In short, they managed to strike a nice balance between being user friendly vs overwhelming the users with financial theory.
In short, they managed to strike a nice balance between being user friendly vs overwhelming the users with financial theory.
it's not coincidence or luck they've struck that balance. for the past two months they've paid a painstaking amount of attention to how to present that technical info without overwhelming the user. i saw it evolve week by week and it's cool to see users appreciate it.
What I found, I'm happy to report, was a lot of technical depth just underneath the surface. When it told me to consider investing in Real Estate, I first scoffed and then clicked the "why this model portfolio?" link and saw all the reasoning, complete with references to original sources.
In short, they managed to strike a nice balance between being user friendly vs overwhelming the users with financial theory.
Great work guys.