I've been trying to explain this for years here. People don't care that much about privacy because they can't see it and it's hard for them to conceptualize the scope of what they're giving up. It's a selling point, but not that great of a selling point - certainly not good enough to overcome the network effect.
I forget who pointed it out, but I like the point that to disrupt a big incumbent you need to be not just 10% better, you need to be 50% better. You can get started by doing something that nobody else does which is useful. What FB did better than anyone else was provide a clean interface to social network curation that made it far more useful to the initial population than the alternatives that existed at the time.
I forget who pointed it out, but I like the point that to disrupt a big incumbent you need to be not just 10% better, you need to be 50% better. You can get started by doing something that nobody else does which is useful. What FB did better than anyone else was provide a clean interface to social network curation that made it far more useful to the initial population than the alternatives that existed at the time.