Yeah. Can you say Duke Nukem Forever?

I don't think we can really compare 3 years to the 15 years Duke Nukem Forever was in development for.

If we're talking videogames plenty of games have 3 year development periods.

That's why Amazon's stock crashed and lost 90% of its value in 2001.

Amazon ha(d), arguably, a trivial business model - at least for retail.

Things have changed with Prime and supply chain innovations, but there isn't a much simpler model than what basically amounts to consignment.