(1) The asset not the product is the thing being marketed (i.e. live alpacas, not fiber)
(2) investors have unrealistic expectations (alpaca fiber would replace wool, despite the lack of infrastructure; and besides the fact that people don’t really wear that much wool)
(3) information is controlled through industry sources (most of the information the researchers were able to dig up was put out by breeding associations)
You and parent poster make for a wise conversation. The closing sentence — telltale signs of a speculative bubble — can be read for BTC, one to one. Brilliant!
I'm pretty sure Alpaca socks were sold before that famous pizza.