Maybe you weren't paying enough attention to the video. Customers could get chicken sandwiches quickly, but if they wanted a whopper quickly they had to pay extra. This is actually a pretty good analogy for net neutrality. Some things will be delivered at "full throttle" relative to whatever speed internet you've signed up for, other things (whoppers) will be throttled or even restricted in access, and you'll have to pay extra to unlock "full throttle" access.