And that's despite the high-end games industry doing its damnest to stop it, trying to get people to switch over to consoles. And that's beyond the basic problem that popular AAA games being upper-bounded by the current-at-release console generation holds PC gaming back.
All home computers were consumer devices, with a big part of their OS burned into ROM.
For most part upgrading them meant buying a new device.
Now with the commoditization and low sales, it seems OEMs are eager to go back to that model.
EDIT: OS -> device.