I tried to avoid the names entirely (also: ">>="?). I don't really use Haskell, though, so it's easy for me to just recognize when a monadic interface is a useful abstraction and leave it at that.
Besides, a lot of languages have weird terminology.
Hmm, in Chapter 10 ==> means one thing and in Chapter 11 it means something different! CHapter 11 (Testing and Quality Assurance) being the buggiest so far...
Besides, a lot of languages have weird terminology.