Youre right. There's something unclean and bad about the aesthetics...its like stuck in the 1980s. They need someone that can redesign and modernize it. Whoever did that work for Target would probably know what precisely to do.
I hadn't been in a Target in awhile, but popped in an intown location the other day.
Wow.
I was definitely impressed. For a chain that used to be "the other Walmart", the design and general feel of the store was miles different today.
So hats off to Mr. Johnson, and Target for hiring him.
Side note: Having a Starbucks in-store at Targets is brilliant. I imagine the deal works out financially for both parties, and Target gets to affluence-signal "we're the type of store that Starbucks people shop at."
Perhaps, but there was almost no positive returns from his ideas there. He seemed to fundamentally misunderstand the JC Penney customer. I don't think it was a case of abandoning a good plan due to lack of patience, the entire strategy (eliminate sales, make it like a mini mall with its own sub stores) seemed ill conceived and was a disaster.
I think it’s the grid layout, the modular, beige metal racks, and linoleum, and the fluorescent lights. Plus their color scheme where there is color seems to be from the Ronald McDonald school of design. Finally, tired and miserable people at supermarket-like checkout lanes doesn’t help.
