In that case I would recommend pushing as many subscribers over to your e-mail newsletter as possible. I'm sure this has already been attempted to some degree on your part, but e-mail marketing is very effective when done right and could potentially displace some negative impact from if/when Facebook decides/regulates that your business is no longer needed on their platform.
>if/when Facebook decides/regulates that your business is no longer needed on their platform.
That's really my fear, I'm trying to create a critical mass where Facebook isn't required anymore. I took a big hit earlier this year when they decided to stop showing people content from pages. But a huge problem is, any article I write that doesn't get posted to Facebook gets zero hits. Posting to Facebook gets thousands of hits. No one is visiting my site without being provided a link to click on. And my audience is Millennials, which is a demographic that doesn't use email as much as others.
Even pulling all my current followers into the email newsletter, though, doesn't solve the problem of finding a new audience. Right now I can pay Facebook $1/day and reliably get 30 new followers every week. Even though my audience is all within my small town, building that audience on Facebook is far cheaper than even the most conservative physical advertising plan.
That is assuming, of course, that Facebook followers translate into actual readers. And it certainly has been an ongoing struggle to get Facebook to show my content to the people who have explicitly opted-in to see my content.
The two situations I face: either rely on Facebook (which is cheap and easy) until the day they decide I shouldn't be a business anymore, or do anything but Facebook, which is harder and more expensive. That's why people use Facebook: no one trusts it, but it's so damn easy, even when they constantly make it harder.
