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Probably for ads. Since ads can be rendered as regular post a profile is needed but they won't be rendered in the profile's feed.

Apple also has an account with no posts on Twitter: https://twitter.com/apple



Apple's Twitter account is used exclusively for ads and special functionality like reminding you about events.

https://techcrunch.com/2016/09/02/the-invisible-apple-tweet/

I wonder if Facebook lets them do something similar.




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