Yes, the Apple Watch is really not a good timepiece or a traditional watches. Really what it does best is fitness tracking and helping you out with your general health. You can see this in the cancellation of the high priced solid gold watches. Sure you can buy one made out of ceramic but I have never seen one wear it (it seems to be a halo unit to prototype designs in ceramic IMHO). Also there are expensive bands but comparatively any other watch will be much more attractive given $300.