Yes. We've had PECR for years. If companies are surprised by GDPR they're probably already violating PECR.
But, dispite this widespread non-compliance and fierce fines available to the regulators the sky hasn't fallen. Why do people think GDPR is sudden;y going to make things so much worse?
The OP reacts to news of businesses stopping serving EU, and those businesses are from outside of the Union. So PECR is not so relevant.
>dispite this widespread non-compliance and fierce fines available to the regulators the sky hasn't fallen
Don't you really see how absolutely wrong is this? When law is composed in a way which makes it in practice only selectively applicable, it leads to erosion of justice, and invites for corruption.
But, dispite this widespread non-compliance and fierce fines available to the regulators the sky hasn't fallen. Why do people think GDPR is sudden;y going to make things so much worse?