More. The more companies make a fuss about birthdays, the more it takes the fun out of it. I no longer wish people a happy birthday on facebook because of the way facebook shoves it in my face all the time. There are like three people I say happy birthday to - facebook may remind me of them, but I call them on the telephone to say it. I use Jan 1, 1970 as my birthday any time a site asks me for it.