I am very interested in this, but the body copy is way too verbose and unclear.
Headline should be to the point: "Coming soon: no more ad hoc builds" (I've been fighting with them a LOT this week and would pay good money to never have to do one again)
This text is far too long: "Both developers and testers are aware of the headache known as ad hoc distribution. Packaging a build and profile, emailing testers, dragging everything into iTunes and sync until it starts working."
Anyone in your target market knows what a pain in the ass it is to do ad hoc builds. You don't need to describe the steps. Just change it to "Ad hoc builds suck, here's a way to get the benefits without making one ever again."
Furthermore, the always-popular phrase "the x that is y" (and derivations thereof, like "the headache known as ad hoc distribution") irritates me. It sounds like snobby nerd talk.
Headline should be to the point: "Coming soon: no more ad hoc builds" (I've been fighting with them a LOT this week and would pay good money to never have to do one again)
This text is far too long: "Both developers and testers are aware of the headache known as ad hoc distribution. Packaging a build and profile, emailing testers, dragging everything into iTunes and sync until it starts working."
Anyone in your target market knows what a pain in the ass it is to do ad hoc builds. You don't need to describe the steps. Just change it to "Ad hoc builds suck, here's a way to get the benefits without making one ever again."
Furthermore, the always-popular phrase "the x that is y" (and derivations thereof, like "the headache known as ad hoc distribution") irritates me. It sounds like snobby nerd talk.