I think one of the advantages of that structure is the head of Google now just focuses on Google instead of trying to think about a dozen other businesses as well.
Indeed, focus is a great thing. Although weirdly enough, Android is still part of Google as well; you'd think that'd be a prime candidate to move alongside Google as its own venture.
The idea may be that android benefits a lot more from integration with other google products. Although I'm not sure on how inter-alphabet cooperation is going.
Patrick Pichette always had a saying internally that 20% is the magic number. If you can keep growing 20% YoY, investors will let you do whatever you want.
I think a big part of it is how over the past few years, the internet has truly gone mainstream in a way that it hadn't prior, namely the ad spend online, is starting to catch up with the time spent online as compared to other platforms such as TV, print, ect.
Even more amazing is that it's actually accelerating:
Q2 2018 vs. 2017 +26%
Q2 2017 vs. 2016 +21%
Q2 2016 vs. 2015 +21%
Q2 2015 vs. 2014 +11%
Q2 2014 vs. 2013 +21%
Q2 2013 vs. 2012 +11%
I don't think I've ever seen this with another big company.
Truly astounding.