IMHO you are confusing data with information with knowledge. And mixing mediums. You can't compare a novel - the plainest of plain-text mediums, with the front page online of a major news organization in 2018 - of course it will be interactive content, its an entirely different medium, a different market, and different sets of user expectations and competition.
DATA:
a "given" or a fact; number; picture
represents something in real world
raw materials in production of information
INFORMATION:
Data that have meaning in context
Data related
Data after manipulation
KNOWLEDGE:
familiarity, awareness and understanding of someone or something
acquired through experience or learning
it is a concept mainly for humans unlike data and information.
https://www.quora.com/What%E2%80%99s-the-difference-between-...
DATA: a "given" or a fact; number; picture represents something in real world raw materials in production of information
INFORMATION: Data that have meaning in context Data related Data after manipulation
KNOWLEDGE: familiarity, awareness and understanding of someone or something acquired through experience or learning it is a concept mainly for humans unlike data and information.