Also, it's all relative. There's obviously a peak somewhere, but you never know when the peak is until after the fact. That 10% would be $100 billion today but what if it would be $1 trillion tomorrow? At what point does it stop mattering? I don't think there's a solid answer.

Sitting on 10% for decades might've made Ronald Wayne a multimillionare but only in exchange for not being able to sell any of the stock until literally today. For some people it's unfortunately not practical to wait it out.

Oh, and not to mention there were plenty of points in Apples history where it's future was not so certain.