The takeaways reflect much of the comments here. #1 is probably sell before you build. Various refinements are:
- Do consulting, and build a product once you see a pattern.
- Do the service manually, and automate away the biggest bottleneck, one at a time.
- Do a landing page with signups, do content marketing while building the stuff, so you have audience by the time you launch.
- Do get on phone with prospective customers, don't just mail.
It is very very hard not to violate these, since of course our product is the best.
Also, it's easy to spend more time reading about than actually doing.
The takeaways reflect much of the comments here. #1 is probably sell before you build. Various refinements are:
- Do consulting, and build a product once you see a pattern.
- Do the service manually, and automate away the biggest bottleneck, one at a time.
- Do a landing page with signups, do content marketing while building the stuff, so you have audience by the time you launch.
- Do get on phone with prospective customers, don't just mail.
It is very very hard not to violate these, since of course our product is the best.
Also, it's easy to spend more time reading about than actually doing.