Michael never claimed to be a journalist. You're likely mixing up the professions because you think TechCrunch has gotten so big that it has and cares about its reputation. That wouldn't be the case, he just writes whatever he can to continue to generate pageviews.
It doesn't matter what he says. All that matters is that you notice.
After 30 minutes, you are the #1 response to the #2 thread.
So people click through.
Cha-ching.