Yesterday my dad mentioned off-hand that he had switched to duckduckgo. While they are still less than a rounding error of all search traffic (this site says Google itself has 3.5bn daily searches https://www.internetlivestats.com/google-search-statistics/), it interested me to know that someone I know outside of the technosphere had learned about it and decided to change due to its privacy merits.

Also makes me wonder if the implication is that DDG may be poised to become the choice among older, conservative users and whether that will influence the way it markets itself.