I disagree completely. They didn't have to capitulate to those forces. They chose to. If you reward them for doing so, they'll capitulate more readily in the future than if you do not. This is really simple: carrot and stick. Everyone knows this approach to literally everything works. People seem to want to discard it here because they don't want to let go of their negative emotions, because they've come to identify with a sense of moral outrage completely divorced from any objective social goals.