I have spoken to a lot of companies who have A/B testing somewhere on their radar, but some combination of "That's nobody's job, so we haven't actually started doing it", (sometimes) organizational infighting (marketing wants to start, engineering has higher priorities and refuses to allocate resources to "twiddling text", etc), and uncertainty about outcomes means they don't start it yet.
One of my big tasks at some consulting clients is convincing people to buy into A/B testing. The easy way is to show them how their website is leaking staggering sums of money, and present A/B testing as the cheap, reliable solution to that problem in the future.
These are smart software companies who transact most of their business online, by the way. The broader economy which isn't primarily web-focused has many, many, many opportunities to improve their execution.
One of my big tasks at some consulting clients is convincing people to buy into A/B testing. The easy way is to show them how their website is leaking staggering sums of money, and present A/B testing as the cheap, reliable solution to that problem in the future.
These are smart software companies who transact most of their business online, by the way. The broader economy which isn't primarily web-focused has many, many, many opportunities to improve their execution.