On the other hand if they weren't trying to gather as much information about users as they possibly could this wouldn't even have been a problem in the first place. What possible benefit does an optional "Company" field provide?
"It would be great if we knew what percentage of our customers were business travelers. It would really improve marcomm.". "The web guys say they can ask, it won't take five minutes.". "Brilliant! Do it. Next order of business..."
Six years later, nobody has checked the form since. After all, that isn't their job.