Eh, let's not spin it as "the requirements made them do it", they chose to make the new model stick with the existing 737 certification because building a substantially different new plane would require pilots to be retrained, and they didn't want that as Airbus was ahead of them in the development of the A320neo and they needed that commercial advantage to remain competitive.
I'm not sure where you draw the line though? None of this is new, making modifications to existing designs is the aviation equivalent of developing a new feature. Hanging new engines from an existing fuselage, replacing the avionics and lengthening a fuselage have all been done before with reasonable results. Conversely, clean sheet designs have had terrible safety records initially.
Asking a manufacturer to make a clean sheet design every time they make a change is probably going to result in more accidents than it fixes (see the bathtub curve).
Eh, let's not spin it as "the requirements made them do it", they chose to make the new model stick with the existing 737 certification because building a substantially different new plane would require pilots to be retrained, and they didn't want that as Airbus was ahead of them in the development of the A320neo and they needed that commercial advantage to remain competitive.