We shop in an environment where we are being told what other purchasers thought about it. "Fake news" (made-up clickbait, not the Trumpian term for non-news) spreads like wildfire, polarising anybody who takes it face value.

You can argue that the exposure to these lies is entirely self-inflicted, but that's how society has moved on. The real question is if we can successfully wean ourselves onto something better.